Updates
ESG-Circular Design
Jan 11, 2025

Not Just a Trend, But a Necessity
At CED, we firmly believe that designers and marketers play a major role in shaping our environment for better or worse. In the current state of our planet, with issues such as global warming, overflowing waste, and microplastics, we must incorporate environmental considerations into our design processes.
Collaborating with Experts
CED works closely with both business partners and environmental specialists who guide design principles such as circular design and value loss. We also factor in ESG guidelines and consider everyone involved with the products we design. You can rest assured that any project focusing on ESG principles will be created with environmental responsibility in mind, while still maintaining your business performance.
Trusted by Major Organizations
Our work is among the first to promote environmental initiatives in collaboration with large businesses in Thailand. One example is our participation in a circular economy project with HomePro, one of Thailand’s leading retail chains. Our design was selected to undertake this project alongside global brands like Toshiba and Haier, as part of the initiative’s pilot phase. Linear was the chosen product, making it the first and only fan selected for this program.
