Bend is an elevated pet food bowl designed based on average measurements for pets of different sizes (small, medium, large), ensuring it suits their body structure and prevents them from bending too low potentially reducing issues like gas buildup or hip strain.

Beyond these ergonomic considerations, the shape, height, and slope of Bend also simplify production using the client’s existing machinery, and they make storage more efficient, thanks to a stackable design enabled by the bowl’s inclined angles.

Bend was developed in response to the client’s desire to expand into a new B2C business unit, leveraging existing production facilities originally used for project-based B2B work. This led to the creation of Bend an innovative product that fully utilizes the company’s existing capabilities.