ACL-15001 is an air cooler designed to project a robust, durable, and efficient image, while still appearing contemporary.

In the client’s market, most air coolers are positioned in the low-price segment. As a result, their quality often matches their price leading customers to replace them frequently. With ACL-15001, the client wanted a more premium aesthetic that could be sold at a higher price point, thereby improving profit margins and avoiding direct competition in the “red ocean” of cheap products.

CED addressed these goals by creating a contemporary design that remains cost-effective relative to average market prices. This ensures the air cooler can command a higher selling price—yielding better profits—while still offering a modern and robust look and feel.